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Fashion history 80s
In the 1980s, technology and fashion became inseparable, with gadgets turning into style statements. In 1979, Sony launched the Walkman, and by the early 1980s it was a badge of modernity. In 1981, MTV debuted, transforming musicians into global style icons and spreading fashion as self-expression across borders. Fitness culture took off too, with Jane Fonda’s workout videos in 1982 fueling the rise of athleisure, including neon spandex, leg warmers, and leotards as everyday fashion. Meanwhile, in 1983, Motorola released the first handheld mobile phone, the DynaTAC 8000X, making communication portable for the first time. These innovations showed that technology could be personal, wearable, and expressive, not just functional or institutional. By the end of the decade, the Walkman, mobile phones, and the influence of MTV had shifted tech into the realm of lifestyle and identity. Laying the groundwork for the mobile, fashion-conscious, and globally connected tech culture we know today.
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Barr, L. (2025). How MTV Shaped 80s Fashion and Culture – WELLBRICK. WELLBRICK. https://wellbrick.co.uk/blogs/news/how-mtv-shaped-80s-fashion-and-culture.