Look creator
For my graduation internship at Atelier Munro, a bespoke menswear brand, I was tasked with enhancing the client experience by developing a digital look creator tool.
My role
UX/UI Intern
Services Provided
UX/UI design & Fashion technology
Technology Used
Figma
Year
2025
Overview
During my time at Atelier Munro, I designed a digital Look creator aimed at transforming how clients and Style Advisors interact with the brand online. The goal was to create a tool that offered inspiration, enhancing the customer journey before going to the appointment. My challenge was to translate a highly tactile, in-person experience into a smooth, intuitive digital format without losing the premium essence of the brand.
Process
The project began with a deep dive into understanding two very different user groups: clients looking for inspiration, and Style Advisors in need of a intuitive customisation tool. I conducted user interviews, analysed existing client behaviours, and studied how bespoke menswear consultations typically unfold.
Based on these insights, I developed two separate experiences within one tool. The client-facing version was embedded in the product page under a "Complete the Look" section. This feature allowed clients to explore full outfits starting from a main garment, catering to those who often came in without a clear styling direction.
For Style Advisors, I created a more advanced interface that supported building outfits from scratch, filtering through the full fabric catalogue, and selecting from saved, owned, or wishlist items. I prototyped and tested the experience iteratively, refining based on feedback to ensure the tool remained simple yet powerful.
