CMIYGL Webshop
A playful, personality-driven webshop based on my own wardrobe and inspired by Tyler, The Creator’s universe.
Location
Den Haag, Netherlands
Services Provided
Prototyping, webdesign
Technology Used
Adobe XD
Year
2022
Overview
My personal wardrobe turned into digital boutique
This project was a school assignment from my first year of university: to create a fully designed webshop concept from scratch. I chose to build a fictional store based on my own wardrobe, translating my clothes, style, and personality into a playful online shopping experience. It became a reflection of personal taste, visual experimentation, and a love letter to the summer I saw Tyler, The Creator live.
The concept was heavily inspired by Call Me If You Get Lost and Tyler’s Golf le Fleur aesthetic—elegant, eccentric, and curated with intentional clashing. I wanted the webshop to feel like a digital suitcase packed by someone with taste, a sense of humor, and a flair for bold choices.
My approach
Early Experimentation with Style & Systems
At this stage in my design journey, I was exploring how to build systems while still letting creativity lead. This was also one of my first attempts at responsive design and creating a cohesive visual identity across multiple page types.
I used:
Adobe XD to wireframe and build out all key pages
Custom illustrations and moodboards inspired by Tyler’s visual world
Typography and layout inspired by magazine-style editorial spreads
Results
Intro to me as a designer
As this was just a small project early on the results didn't include much more than:
Identity-driven design: This was my first taste of how deeply design can be personal and how personality can still be structured into a working system.
Creative confidence: The project helped me realise that I could blend taste, music, and visual storytelling into UX/UI work.
Foundation for growth: While it’s no longer something I’d ship as-is, this project still marks an important milestone in finding my creative voice.
Little tease about me: It made my classmates get to know me a little bit more.
