Digital Product Passport
A multidisciplinary group project that explores how to make Digital Product Passports (DPPs) more valuable, understandable & enjoyable for consumers.
✦ Year:
25
✦ Role:
UX/UI Design
✦ Technology:
✦ Client:
AWARE™
✦ The brief
By 2027, Digital Product Passports will be mandatory across the EU, but compliance alone isn't enough. Raw transparency data is only valuable if people can actually understand and act on it. Working together with AWARE™ (supply chain transparency company), we asked:
"How might we extend Aware’s physical and digital flow into a visuals that empowers both brands and consumers to understand, use, and act on transparency data?"
✦ My role and contribution
During this project my responsibilities included communicating with the client, designing the prototypes and overall guiding the project.
This project unfolded across 3 iterative sprints of research and design, during which we explored various ways to present information before testing them with real users.
✦ Key design decisions
Visualised data > raw data
To make supply chain data relevant for consumers we had to rethink how they were communicated. Supply chain data is dense and technical by nature. For it to matter to everyday consumers, we translated raw data points into visual formats such as icons, progress indicators, and simple graphics.
Simplified language
Fashion literacy varies across consumers. We removed technical terms in favour of everyday language so the message lands for everyone.
A flexible system (B2B styling)
To make the product reach a broader scale of brands, we decided to make the design in a way that allows for different expressions. By just changing the font, colours, and logo, the product had entirely different looks from the same structure.
Progressive view
Info is layered in drop-downs by importance, not dumped all at once. A survey of 50+ participants shaped the hierarchy, so the most-wanted info surfaces first.
✦ Outcome
The project was received warmly by both our tutors and Aware, validating the direction we took with making DPP data more engaging and actionable. More than a concept, it felt like a genuine glimpse into what Digital Product Passports could really become and left me eager to explore how much further the idea could go.
