Digital Product Passport
A multidisciplinary group project that explores how to make Digital Product Passports (DPPs) more valuable, understandable & enjoyable for consumers.
✦ Year:
✦ Role:
UX/UI Design
✦ Technologie:
✦ Problem
By 2027, Digital Product Passports will be mandatory across the EU, but compliance alone isn't enough. Raw transparency data is only valuable if people can actually understand and act on it. Working with Aware, we asked:
"How might we extend Aware’s physical and digital flow into a visuals that empowers both brands and consumers to understand, use, and act on transparency data?"
✦ Process
This project unfolded across 3 iterative sprints of research and design, during which we explored various ways to present information before testing them with real users.
✦ Solution
Our final prototype brought together supply chain transparency, after-life options, and care instructions. It also introduced a B2B concept where changing just the font, colour, and logo could create entirely different looks from the same structure.
✦ Outcome
The project was received warmly by both our tutors and Aware, validating the direction we took with making DPP data more engaging and actionable. More than a concept, it felt like a genuine glimpse into what Digital Product Passports could really become and left me eager to explore how much further the idea could go.
