La Salle de Danse
Moving away from my hometown did not mean letting go of my childhood danceschool. Through my time abroad I've always been available to design and create for La Salle. Anything from social media content, flyers, posters, website or ideating on their upcoming recitals.
✦ Year:
24
✦ Role:
Brand Designer
✦ Technology:
✦ Client:
La Salle de Danse
✦ All-around creative for La Salle
Through my time abroad I've always been available to design and create for La Salle. Anything from social media content, flyers, posters, website or ideating on their upcoming recitals. Whats been important all along is to make each semester have their own identity. Giving the show and the photos their own
✦ Posters and prints
Every recital brings a new round of posters and flyers to design. From there, each piece got reworked across formats: resized and adapted for social media, feed posts, and Instagram stories, so the same design language carries through wherever people encounter them.
✦ Website Update
The school was getting overwhelmed with emails asking questions the website should've already answered. So I restructured the sitemap, cleaned out outdated content, and rebuilt the navigation to be more intuitive and informative. The visual direction was inspired from the studio itself, with bold type echoing their in-house signage and a color palette inspired by stage lighting.
